Privacy Policy

Effective Date: March 17, 2026

Last Updated: March 17, 2026

First Class Seniors ("we," "us," "our") operates the website https://www.firstclassseniors.com (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, with whom we may share it, and your choices regarding your information.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

## 1. Information We Collect

We collect information in the following ways:

### Information You Provide Directly

- Contact and inquiry information — name, email address, phone number, mailing address, and any details you provide when you fill out contact forms, request senior living information, schedule consultations, or submit questions about placement services, in-home care, or other senior resources.

- Family or senior information — details about the senior (e.g., age range, care needs, location preferences, mobility level, budget considerations) that you voluntarily share to help us provide personalized recommendations or referrals.

- Account information — if we offer user accounts or newsletters in the future, this may include username, password, and preferences.

- Communications — any information you provide when you email us, call, or interact with our team.

### Information Collected Automatically

- Device and usage data — IP address, browser type, operating system, referring pages, pages viewed, time spent on pages, links clicked, and other standard web analytics data.

- Cookies and similar technologies — We use cookies, web beacons, pixels, and similar tools to improve functionality, analyze usage, and deliver relevant content (see our Cookie Policy section below for details).

We do not intentionally collect sensitive personal information (such as precise medical diagnoses, Social Security numbers, financial account details, or protected health information under HIPAA) through the Site unless you voluntarily provide it in a consultation context — and even then, we handle it with heightened care.

## 2. How We Use Your Information

We use the information we collect to:

- Respond to your inquiries and provide information about senior living communities, care options, placement services, and related resources.

- Match your needs (or your loved one’s needs) with appropriate senior living or care providers through our referral network.

- Communicate with you about services, updates, newsletters, or follow-up questions (with your consent where required).

- Improve the Site, analyze trends, and enhance user experience.

- Prevent fraud, enforce our terms, comply with legal obligations, and protect the rights and safety of our users and partners.

- For marketing purposes (only if you have opted in or where permitted by law).

## 3. Sharing Your Information

We do not sell your personal information. We may share information in these limited circumstances:

- With senior living communities, care providers, or partners — when you request information or a referral, we may share relevant details (name, contact info, general care needs) with trusted third-party providers so they can contact you directly. These partners are contractually obligated to use the information only for the purpose of responding to your inquiry.

- Service providers — with vendors who help us operate the Site (hosting, analytics, email service providers, form processors), under strict confidentiality agreements.

- Legal requirements — if required by law, subpoena, court order, or government request; to protect our rights, safety, or property; or in connection with a merger, acquisition, or sale of assets.

- With your consent — for any other purpose you explicitly authorize.

## 4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

- Remember your preferences and make the Site easier to use.

- Understand how visitors interact with the Site (via tools such as Google Analytics).

- Deliver more relevant content.

You can manage cookies through your browser settings. Note that disabling cookies may limit Site functionality. For more details, see our Cookie Notice [link to separate page or section if you create one].

We do not currently respond to "Do Not Track" browser signals.

## 5. Your Privacy Rights and Choices

Depending on your location, you may have rights including:

- Access, correction, or deletion of your personal information.

- Opting out of marketing emails (use the unsubscribe link or contact us).

- Withdrawing consent where we rely on consent.

- In certain U.S. states (e.g., California under CCPA/CPRA): right to know categories of information collected, right to opt out of sale/sharing (we do not sell), and non-discrimination for exercising rights.

To exercise these rights, contact us at the information below. We will respond in accordance with applicable law (typically within 30–45 days).

## 6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

## 7. International Users and Data Transfers

The Site is hosted in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the United States. By using the Site, you consent to this transfer.

## 8. Children's Privacy

Our Site is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will delete it promptly.

## 9. Third-Party Links

The Site may contain links to third-party websites (senior living communities, review sites, etc.). We are not responsible for their privacy practices. Review their policies before providing information.

## 10. Changes to This Privacy Policy

We may update this policy from time to time. The new effective date will be posted at the top. Continued use of the Site after changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

## 11. Contact Us

If you have questions about this Privacy Policy or our practices, please contact:

First Class Seniors

Email: mary.greer@firstclassseniors.com‍ ‍

Phone: 214-494-2701

Address: Plano Texas

Thank you for trusting First Class Seniors to assist with your senior care journey. We are committed to protecting your privacy while helping families find the best possible solutions.